新村则人的海报设计形式语言探究

Norito Shinmura's Poster Design Formal Language Exploration

海报作为商业宣传中的主要手段,其形式一直在随时代不断变化,愈发便捷的设计软件为这份工作提供了诸多便利,但也在无形中拉远了设计师与自然的距离,这种距离使得海报失去了温度,变为单纯的工具。新村则人作为日本的顶尖设计师,坚持运用手工制作海报中的各种元素,这使得他的海报拥有独特的直击人心的温度与力量。本文通过分析新村则人海报设计的影响因素,探究新村则人海报的独特形式语言,从他的海报中感受设计的力量。

Poster as the main means of commercial publicity,its form has been changing with the times,more and more convenient design software for this job to provide a lot of convenience,but also invisibly widened the distance between the designer and nature,this distance makes the poster lose its temperature,become a simple tool.As Japan's top designer,Norito Shinmura insists on making various elements in posters by hand,which makes his posters have a unique temperature and power that hits people's hearts,this article analyzes the influencing factors of Norito Shinmura's poster design,explores the unique formal language of Norito Shinmura's posters,and feels the power of design from his posters.