漯河城市文旅IP形象设计探析

Analysis on IP Image Design of Luohe Urban Cultural Tourism

近年来,随着互联网的迅猛发展,文化旅游产业成为旅游业中重要的组成部分,其中城市IP形象日益成为人们关注的焦点。本文针对漯河城市文化旅游IP形象设计进行深入剖析,为城市IP形象设计提供思路。助力漯河城市实现城市经济价值和文化价值最大化,树立城市品牌形象,促进本土文化、经济实现质的飞跃。

In recent years,with the rapid development of the Internet,the cultural tourism industry has become an important part of the tourism industry,in which the city IP image has increasingly become the focus of attention.This paper makes an in-depth analysis of the IP image design of Luohe city cultural tourism,and provides ideas for the IP image design of the city.Help Luohe city to maximize the city's economic value and cultural value,establish the city's brand image,and promote the local culture and economy to achieve a qualitative leap.