基于弘扬“嘉庚精神”的IP设计实践

IP Design Practice Based on Carrying Forward the “Jiageng Spirit”

以“嘉庚精神”为核心进行IP设计,包含了IP的形象设计、IP的表情包设计、IP的文创产品设计和IP运营传播等多方面。从“嘉庚精神”的文化与建筑风格角度出发,围绕其“嘉庚精神”文化艺术特色、文化内涵,分析其整体艺术文化、精神特征,提取“嘉庚精神”文化创意设计造型元素,推出一批时尚感强、符合当代生活习惯的“嘉庚精神”IP衍生产品设计。通过对“嘉庚精神”文化与建筑风格的研究,分析其文化特色,提炼其文化精髓,以IP设计为新的载体,将从“嘉庚精神”与建筑题材中提取的文化运用到IP衍生产品设计当中,为“嘉庚精神”开辟新的推广传播方式。

IP design is carried out with the spirit of the core,including IP image design,IP emoji design,IP cultural and creative product design and IP operation communication and other aspects.From the perspective of the culture and architectural style of the Jiageng spirit,centering on the spiritual,artistic and artistic characteristics of the Jiageng,analyzes the overall artistic culture and spiritual characteristics,extracts the creative design elements of the Jiageng spirit,and launches a batch of Jiageng spirit IP derivative product design with strong sense of fashion and in line with the contemporary life habits.Through the study of the spiritual culture and architectural style of Jiageng,analyzing its cultural characteristics,refining its cultural essence,taking IP design as the new carrier,the culture extracted from the Jiageng spirit and architectural theme is applied to the IP derivative product design,so as to open up a new way of promotion and communication for the spirit of Jiageng.