非遗语境下马勺脸谱视觉元素的文创设计

Cultural and Creative Design of the Visual Elements of the Horse Spoon Facial Makeup in the Context of the Intangible Cultural Heritage

非物质文化遗产在全球文化多样性中的重要性日益凸显。陕西民俗文化—马勺脸谱作为中国非物质文化遗产的重要代表,不仅承载着深厚的历史文化底蕴,同时对它艺术价值的挖掘,也对现代文化创意产业起到了重要的推动作用。本文旨在探讨非遗语境下马勺脸谱视觉元素的文创设计,通过分析其文化特征和设计要素,挖掘其现代文创设计的潜力,为文化创意产业的发展提供新的思路和参考。

Intangible cultural heritage is becoming increasingly important in global cultural diversity.Shaanxi folk culture—as an important representative of China's intangible cultural heritage,the horse spoon mask not only carries a profound historical and cultural heritage,but also plays an important role in promoting the modern cultural and creative industry by excavating its artistic value.This paper aims to explore the cultural and creative design of the visual elements of the horse spoon face in the context of intangible cultural heritage,explore the potential of modern cultural and creative design by analyzing its cultural characteristics and design elements,and provide new ideas and references for the development of cultural and creative industries.