高校大学生社交媒体学习的“使用与满足”研究

A Study on the“Uses and Gratifications”of Social Media Learning among College Students

全球化知识社会时代背景下,处于Z世代的大学生学习模式正在经历网络化和生态化的巨大变革。社交媒体赋权的学习模式重构了传统学习生态系统,在极大满足大学生群体个性化知识获取的同时,也呈现出碎片化、浅层化、低效化等负面特征。本文基于“使用与满足”理论,探析大学生群体在知识需求动机下“使用”社交媒体学习的实效性提升路径,继而获得知识“满足”的过程。修正智能移动端为主要载体的学习过程模式,推动大学生社交媒体学习机制的可持续发展。

Under the background of global knowledge society,the study mode of college students in Generation Z is undergoing a great change of network and ecology.The social media empowerment model reconstructs the traditional learning ecosystem,which not only meets the needs of individual knowledge acquisition,but also presents the negative characteristics of fragmentation,shallow and low efficiency.Based on the theory of“uses and gratifications”,this paper explores the path of improving the effectiveness of social media learning under the motivation of knowledge demand,and then obtains the process of knowledge“satisfaction”,to modify the learning process model with smart mobile as the main carrier,and promote the sustainable development of social media learning mechanism for college students.