科技赋能旅游业高质量发展:实践路径与研究议题

Technology’s Ability to Empower High-quality Tourism Development:Practical Paths and Research Issues

科技已经成为旅游业高质量发展的重要驱动力量。本文在宏观层面探讨了我国旅游业科技创新的现状与任务以及科技赋能旅游业高质量发展的重要领域,在中观层面分析了数字技术赋能旅游目的地的实践路径与研究议题,在微观层面讨论了数字视觉技术及多种数字化技术对旅游体验的影响及其在博物馆旅游场景中的应用。主要得出如下结论:(1)我国应以需求为导向开展旅游领域的科技创新工作,面向游客提升服务品质、面向旅游企业升级要素水平、面向目的地提升大众旅游治理水平和面向资源永续利用形成绿色发展能力,使科技全面赋能旅游业高质量发展。(2)人工智能技术赋能旅游业高质量发展具体表现在塑造更协调、更绿色的行业发展模式,打造更具创新性、更符合消费需求的产品体系,探索可持续且更具韧性的企业发展机制,以及实现更有科技含量、更智慧的旅游治理方式。(3)数字技术推动旅游目的地高质量发展的实践催生了目的地与游客的“液态交互”、多主体价值共创、数字生态构建以及数字竞争力等值得研究的主题。(4)数字视觉科技赋能下的旅游体验产品和服务创新,可从需求导向数字化、跨领域价值共创、科技逻辑构建等路径助力我国旅游产业朝着服务创新化、产品科技化和品牌独特化方向升级发展。(5)数字化技术不仅可以重塑博物馆形态、丰富博物馆展陈内容与方式、用寓教于乐的方式打造游客沉浸式体验,还可以使传播途径更加多元。

Technology has become an important driving force in high-quality tourism development.Macroscopically,this study discusses the present situation and tasks of technological innovation in China’s tourism industry and the important areas of technology-enabled high-quality tourism development.At the meso level,this study analyzes the practical paths and research issues of digital technologyempowered tourist destinations.At the micro level,this study discusses the impact of digital visual technology and various digital technologies on the tourist experience and their application in tourist locations such as museums.This study draws the following conclusions:(1)China should carry out demand-oriented technological innovation in the fi eld of tourism,improve the quality of tourist services,upgrade elements of tourist enterprises,modernize the governance skills of mass tourism in various destinations,and form a green development capacity for the sustainable use of resources so that technology will comprehensively empower high-quality tourism development.(2)AI technology empowers high-quality tourism development,especially in shaping a more coordinated and greener tourism development model.(3)The practice of applying digital technology to promote the high-quality development of tourist destinations has given rise to issues worthy of study,such as the“liquid interaction”between destinations and tourists,value co-creation by multiple participants,and the construction of digital ecology and digital competitiveness.(4)Innovation in tourist experience products and services empowered by digital visual technology can help China upgrade and develop its tourist industry in the direction of service innovation,product technology,and brand uniqueness.(5)Digital technology reshapes the forms of museums,enriches the content and methods of museum exhibitions,enhances visitors’immersive experiences and edutainment,and helps create more diverse communication channels.