中国化妆品产业生命周期判别

Life Cycle Discrimination of China’s Cosmetics Industry

通过定性和定量分析法对我国化妆品产业的生命周期进行了判别。研究表明,我国化妆品产业当前正处于成长期晚期,并将于2025年达到成熟期,届时我国化妆品产业的主营业务收入将达到4644.54亿元。同时,根据我国化妆品产业所处的生命周期阶段分析了该阶段可能会存在的问题,并给出了相应的建议。

The life cycle of China’s cosmetics industry was identified through qualitative and quantitative analysis.Research showed that China’s cosmetics industry was currently in the late stage of growth and would reach the mature stage in 2025,when the main business income of China’s cosmetics industry would reach 464.454 billion yuan.At the same time,according to the life cycle stage of China’s cosmetics industry,the possible problems in this stage were analyzed and the corresponding suggestions were given.