粉链经济:“偶像-粉丝”文化经济模式的再考察

Fan Economic Chain:A Re-examination of the"ldol-Fan"Cultural Economic Model

粉丝文化经济的威力在娱乐产业和文旅产业中得到彰显,粉丝力量需要重新加以审视。在以偶像为中心的文化经济模式下,粉丝位于产业链的末端,被视作被动的消费者,他们作为生产主体性的位置遭到忽略。“粉链经济”以粉丝为中心重新考察“偶像-粉丝”的关系结构,发现粉丝不仅有着极强的文化生产能力和消费能力,而且具备养成偶像、制约资本和平台、影响地方发展的能量。由粉丝立场来考察,“粉链经济”是将粉丝视为独立的、不依赖于明星、以满足自身需求为前提,并在与产业链上其他经济主体相抗衡、相博弈、相妥协中发展起来的新文化经济模式。

The entertainment and cultural tourism industries are highlighting the economic significance of fan culture,and it is time to take another look at fan power.The idol-centered cultural economy paradigm places fans at the bottom of the economic chain and treats them like passive consumers,oblivious to their status as active subjectivities.With the fan at its core,the"Idol-Fan"cultural economic model reexamines the structure of the"Idol-Fan"relationship and discovers that not only does the fan possess a strong capacity for cultural production and consumption,but it also possesses the drive to support its idol,limit access to resources and platforms,and have an impact on local community growth.The"Idol-Fan"cultural economic model,which is being studied from the perspective of fans,is a new cultural economic model that views fans as independent and not reliant on idols.It is based on the idea that fans should be able to satisfy their own needs while competing with,gaming with,and compromising with other economic subjects in the"Idol-Fan"cultural economic chain.