轻资产模式下的小米集团盈利能力研究

A Study on the Profitability of Xiaomi Corporation under the Light Asset Model

互联网时代市场经济飞速发展,各种行业之间的竞争愈发激烈。小米集团通过轻资产模式运营获得了巨大成功,通过对比相关上市互联网公司及其轻资产运营特点,从不同视角对小米集团轻资产运营模式下的盈利能力进行研究,分析其在轻资产模式下盈利模式的结构和要素,聚焦客户资源、品牌价值、自身竞争力和科技创新等角度提出优化建议,协助和推进健康发展战略,进而增强小米集团盈利能力。

Under the background of the The Internet Age,the market economy is developing rapidly,and the competition among various industries is becoming increasingly fierce.Xiaomi has achieved great success through asset light operation.By comparing the characteristics of relevant listed Internet companies,it analyzes and studies the characteristics of asset light operation of the company,conducts in-depth research on the profitability of Xiaomi under the asset light operation mode from different aspects,analyzes the structure and elements of its profit model under the asset light mode,and Put forward optimization suggestions from the perspective of competitiveness and scientific and technological innovation,assist and promote the healthy development strategy,and then enhance the profitability of Xiaomi.