传统文化视听节目的“双创”实践路径研究——以中国传统文化视听节目为例

On Pathways for‘Creative Transformation and Innovative Development’in Audiovisual Programs on Traditional Culture:A Case Study of Chinese Culture Programs

从河南卫视以“中国传统节日”为主题所打造的奇妙游系列精品节目到2022年虎年春晚、元宵节的《只此青绿》《梦莲》《五星出东方》等传统文化歌舞节目,优秀传统文化在新技术的加持下正在经历着十分精彩的创新演变,这对我们推动传统文化创造性转化与创新性发展具有重要意义。文章从节目创作、主题开发、演绎表达、美学情感和后续传播开发五个方面探讨在“双创”政策指引和新技术的支持下中华优秀传统文化的创新实践路径。

From the exquisite series on the adventures of“traditional Chinese festivals”produced by Henan TV,to traditional cultural song and dance performances such as“Poetic Dance:The Journey of a Legendary Landscape Painting”in the CCTV 2022 Spring Festival Gala and“Lotus in My Dream”and“Five Stars Rise in the East”in the Henan TV 2022 Lantern Festival Gala,China’sne traditional culture is developing with remarkable innovations,facilitated by new technologies.This trend is crucial in driving the creative transformation and innovative development of traditional culture.This paper explores the practical pathways for carrying forward fine Chinese traditional culture under the policy of“creative transformation and innovative development”with the support of new technologies,focusing on program production,theme development,interpretative presentation,aesthetic emotions,and subsequent dissemination and development.