一体整合还是当地响应?我国互联网企业的“一带一路”经营策略

Integration or Responsiveness?The"Belt and Road"Management Policy of Internet Enterprises in China

随着越来越多的我国互联网企业进入“一带一路”开展经营,它们的“一带一路”经营策略也成为理论与实践关心的一个重要问题。主要探讨我国互联网企业“一带一路”经营策略的影响因素,提出相关研究假设。基于客观数据与主观数据的二元Logistic回归实证分析检验相关研究假设,发现我国互联网企业的商业模式、创新能力以及它们的“一带一路”东道国的市场规模、文化距离能够显著影响它们是采用一体整合策略还是当地响应策略,是它们“一带一路”经营策略的重要影响因素。

As more and more Chinese Internet enterprises enter the"Belt and Road"market,their management policies have become an important issue in theory and practice.The affecting factors of Chinese Internet enterprises in choosing management policies on"Belt and Road"initiative are mainly discussed,and some hypotheses are also proposed.Based on objective data and subjective data,binary logistic regression positive analysis is used to test the relevant research hypotheses.It is found that these Internet enterprises'business model,innovation ability,market size and cultural difference with the host country,which are important influencing factors of their management policies on"Belt and Road",can significantly affect whether they adopt"integrated policy"or"local response policy".