“协同”抑或“侵蚀”:内外在激励对用户创新行为的影响研究

“Synergy”or“Erosion”:The Influence of Internal and External Incentives on User Innovation Behavior

开放式创新社区日益成为企业获取创意的重要外部来源,因此激励用户参与社区内容创作的机理研究显得愈发重要。以“刺激-机体-反应”理论框架为基础,构建内、外在激励通过基本心理需要与和谐型激情影响用户创新行为的链式中介模型,探讨外在激励的边界作用。利用Bootstrap法与层次回归法对数据进行分析,研究表明:内、外在激励之间存在“侵蚀”效应,即外在激励负向调节内在激励对用户基本心理需要满足与和谐型激情的影响,自主需要、胜任需要与和谐型激情在内、外在激励与用户创新行为的间接影响中均起到简单中介作用,且胜任需要、关系需要与和谐型激情能够链式中介内、外在激励对用户创新行为的间接影响。本文进一步厘清了内、外在激励对用户创新行为影响的作用机制,对指导社区激励机制建设提供了参考意义。

Open innovation communities are increasingly becoming an important external source for companies to acquire ideas,so it is increasingly important to study the mechanisms that motivate community users to participate in community content creation.Based on the“stimulus-organism-response”theoretical framework,a chain mediation model of internal and external incentives influence user innovation behavior through basic psychological needs and harmonious passions was constructed with the boundary role of external incentives.The data was analyzed by using Bootstrap and hierarchical regression method.The results show a“crowding”effect between internal and external incentives,that is,external incentives negatively regulate the influence of internal incentives on users’basic psychological needs.Autonomy needs,competence needs and harmonious passion all play a mediating role in the influence of internal and external incentives on user innovation behavior.In addition,Internal and external incentives influence user innovation behavior through the chain mediating effects of the competence,relatedness needs and harmonious passion.It further clarifies the mechanism of internal and external incentives on user innovation behavior,and provides reference implications for guiding the construction of community motivation mechanism.