浅谈OTA技术与政策助力车辆消费维度下汽车行业的财务数据可行性分析——以特斯拉为例

Discussion on the Feasibility Analysis of Financial Data of the Automotive Industry under the Dimension of OTA Technology and Policy to Help Vehicle Consumption--Taking Tesla as an example

随着2023年初全民免疫防疫工作取得了阶段性成功,人们即将迎来后疫情时代,在信息化与数字化的时代浪潮下,汽车金融服务将于整个行业形成利润的主要途径之一,可见OTA与政策助力车辆消费的两大营销方式亦将成为未来汽车行业的盈利发展趋势。这里以汽车行业的财务数据为研究对象,提出汽车企业“OTA功能升级”一体化管理,基于此,汽车行业的盈利状况如何?OTA究竟是升级汽车的杀手锏,还是汽车行业搭建的“乌托邦”?本文以特斯拉为例,分析其企业财务数据,并对汽车的OTA功能以及外部环境因素进行剖析,旨为汽车企业转型的实际操作提供一些建议。

With the success of the national immunization and epidemic prevention work in early 2023,people are about to usher in the post-epidemic era.Under the wave of informatization and digitalization,auto financial services will form one of the main ways to make profits in the entire industry,which shows that the two major marketing methods of OTA and policy to help vehicle consumption will also become the profit development trend of the automotive industry in the future.Based on the financial data of the automotive industry,the integrated management of"OTA function upgrade"of automotive companies is proposed.Are OTAs a killer app for upgrading cars or a"utopia"built by the automotive industry?This article takes Tesla as an example to analyze its corporate financial data,and analyzes the OTA function of automobiles and external environmental factors,aiming to provide some suggestions for the actual operation of the transformation of automotive companies.