高校图书馆微信公众号影响力提升策略研究——以上海立信会计金融学院图书馆为例

Research on strategies for enhancing the influence of WeChat official account of university libraries taking the library of Shanghai Lixin University of Accounting and Finance as an example

随着微信公众号的迅猛发展,很多高校图书馆都在关注如何进一步增强微信公众号的影响力。文章基于上海立信会计金融学院图书馆微信公众号实际和同类型高校图书馆微信公众号的影响力进行对比,分析其在推文内容和编辑排版上存在的差距,提出相应的提升策略,以期为高校图书馆提升微信公众号的影响力提供借鉴。

With the rapid development of WeChat official account,many university libraries are concerned about how to further enhance the influence of WeChat official account.Based on the reality of the library of Shanghai Lixin University of Accounting and Finance,this paper compares the influence of the WeChat official account with that of the same type of university libraries,analyzes the existing gaps in the content,editing and typesetting of its tweets,and puts forward corresponding improvement strategies,with a view to provide reference for university libraries to continuously enhance the influence of the WeChat official account.