数字创业企业如何通过资源编排实现价值创造?——基于数字平台的跨案例研究

How Digital Entrepreneurial Enterprises Achieve Value Creation Through Resource Orchestration?——A Cross-Case Study Based on Digital Platform

数字时代背景下,资源编排如何创造价值开始成为创业理论研究与企业管理实践亟待解决的问题。尽管以往研究解析了数字赋能的资源配置构型创造价值的不同方式,然而,对于在不同价值创造逻辑中每个价值共创者资源、需求的异质性、资源编排过程机制及其异质性尚缺乏深入剖析。采用跨案例研究方法,选择4个本土企业的数字平台,探索在不同数字创业情境下如何进行资源编排实现价值创造,构建资源编排过程模型。研究发现:数字平台可通过集成式资源编排、协作式资源编排、搭桥式资源编排以及赋能式资源编排4种模式实现价值创造,且4种模式在需求—资源识别、资源结构化、资源捆绑和资源利用等子过程中均存在差异性;不同资源编排模式的选择受创业者创业认知、所识别资源与需求匹配逻辑的影响,且不同资源编排模式呈现出异质性的价值创造逻辑;与集成式、协作式资源编排模式相比,搭桥式和赋能式资源编排模式对企业资源要求相对减弱,更有利于构建数字平台的焦点企业应对资源约束。本文对丰富数字创业和价值创造研究、拓展资源编排理论的应用情境与过程模型具有重要的理论价值,对企业如何构建数字平台具有启示意义。

In the digital era,digital entrepreneurial enterprises has changed the logic of value creation.It becomes an urgent problem how to achieve value creation through resource orchestration in entrepreneurial theory research and resource integration and management practice.To explore how to orchestrate resources to create value in different contexts,it adopted a cross-case study method and selects four digital platforms of local enterprises,including the Yinzuo Cloud platform,Quanying Talent Network,Policy platform,and Zhihui Cloud BIM platform.It finds that the digital platforms achieve value creation through four resource orchestration models:integrating model,collaborating model,bridging model,and enabling model.The sub-processes of resource structuring,resource bundling,and resource utilization are different.The selection of different resource orchestration models,which present different resource orchestration configurations,is influenced by the identified demand and the matching logic of resources and demands.Compared with integrating and collaborating resource orchestration models,bridging and enabling resource orchestration models are more beneficial for the focal firm,which builds a digital platform,to create value and cope with resource constraints.The findings have important theoretical value and practical significance in revealing the value logic and resource integration in digital platforms.