中国网络舆论30年:从内容驱动走向数据驱动

30 Years of Online Public Opinion in China:From Content-driven to Data-driven

回顾中国网络舆论30年的发展,可以清晰地看见互联网对中国社会所带来的巨大影响和深刻变革,这也为观察中国互联网30年来的发展和演变提供了一个鲜活而独特的视角。经过30年的发展与演进,网络舆论作为一种公众意见和社会评价的本质没有发生根本性改变,但网络舆论的形成、发展与传播机制等已经发生了重大变化,正在从内容驱动的舆论范式向数据驱动的舆论范式转变,我国应更加积极主动应对这场可能是“古登堡时刻”以来变革最剧烈的历史性转折。

Reflecting on the three decades of China's Internet public opinion development,one can discern the significant impact and profound transformations it has wrought upon Chinese society.This retrospective lens offers a vivid and distinctive viewpoint through which to observe the evolution of China's Internet over the past 30 years,despite the fundamental nature of online public opinion as a form of social evaluation remaining relatively unchanged.Nonetheless,the mechanisms governing its formation,development,and dissemination have undergone substantial shifts.The prevailing paradigm has transitioned from one driven by content to a data-centric model.Within this framework,it is imperative that we proactively adapt to this historic shift,which may represent the most radical change since the"Gutenberg Moment."