考虑心理潜变量的共享电动汽车选择意向

The Intention to Choose Shared Electric Vehicles Considering Psychological Latent Variables

基于北京市共享电动汽车选择行为的调查数据,以计划行为理论为基础,探究了个人碳交易、风险及习惯等心理潜变量对共享电动汽车选择意向的影响。通过建立结构方程模型分析了各潜变量之间、个人社会经济属性和潜变量之间的作用机理,揭示了共享电动汽车选择意向的内在形成机理。结果表明,个人碳交易通过主观规范和态度间接影响行为意向;习惯不仅通过主观规范和知觉行为控制间接影响行为意向,还会直接影响行为意向;风险对知觉行为控制存在显著影响,而知觉行为控制是影响行为意向最重要的因素。最后根据模型结果提出了发展共享电动汽车的相关建议。

Based on the survey data of electric vehicle sharing choice behavior in Beijing,and based on the theory of planned behavior,this paper explores the influence of psychological latent variables such as individual carbon trading,risk and habit on electric vehicle sharing intention.Through the establishment of structural equation model,the interaction mechanism between latent variables and individual socio-economic attributes and latent variables was analyzed,and the internal formation mechanism of shared electric vehicle choice intention was revealed.The results show that individual carbon trading indirectly affects behavioral intention through subjective norms and attitudes.Habits not only indirectly affect behavioral intention through subjective norms and perceived behavioral control,but also directly affect behavioral intention.Risk has a significant influence on perceived behavioral control,which is the most important factor influencing behavioral intention.Finally,some suggestions on the development of shared electric vehicles are put forward based on the model results.