环保产品交互设计的维度及其对绿色价值感知的影响

Dimensions of Interaction Design of Environmental Protection Products and Its Impact on Green Value Perception

营销实践表明大多环保产品的用户体验不太理想或者说消费者对环保效用的感知不明显。文章从产品的交互设计为切入点,通过增强环保产品的交互设计感来影响用户的体验和对绿色价值的感知。主要聚焦探索交互设计的内涵维度及其对绿色价值感知的作用机制。以LUSH品牌为例,通过案例分析法发现环保产品的交互设计维度,包括自然交互维度、自我交互维度和社会交互维度,分别有着不同的实现路径。本研究对环保产品的设计实践提供了重要的管理启示,也从产品交互设计视角对环保消费的相关理论进行了有益补充。

Marketing practice shows that the user experience of most environmental protection products is not ideal,in other words,consumers'perception of environmental protection utility is not apparent.This study from the interactive design of products as a breakthrough point,by enhancing the interactive design of environmental protection products to influence the user experience and green value perception.This paper mainly focuses on exploring the connotation dimension of interactive design and its mechanism of green value perception.This study takes the Lush brand as an example.Through case analysis,we find that the interactive design dimensions of environmental protection products include the natural interaction dimension,self-interaction dimension,and social interaction dimensions.We also point out the realization path of the product's interactive design dimension.The findings of this study provide important management enlightenment for the design practice of environmental protection products,and also supplement the related theories of environmental protection consumption from the perspective of product interaction design.