文脉传承视域下天津五大道历史街区标识系统更新策略研究

Research on the Update Strategy of the Signage System of Tianjin Fifth Avenue Historic District under the Perspective of Cultural Heritage

在全球化城市竞争的背景下,地域文化成为凸显城市特色和竞争力的重要指标。作为展示地域文化的媒介,标识系统不仅具有宣传、引导、解说等功能,其形式设计也有利于彰显城市特色。文章以天津五大道历史街区标识系统为例,针对其文脉传承性较差、特色不突出等问题,提取街区历史文化元素,结合现代设计理念,凝练出具有文化展示性的历史街区标识系统的更新策略,并对五大道标识系统进行设计实践,以期为同类型设计提供参考和思路借鉴。

In the context of global urban competition,regional culture has become an important indicator to highlight the characteristics and competitiveness of cities.As a medium for displaying regional culture,the signage system not only has the functions of publicity,guidance,explanation,etc.,but also its formal design is conducive to highlighting the characteristics of the city.Taking the Tianjin Fifth Avenue Historic District Signage System as an example,this paper extracts the history and culture of the block in view of its poor cultural inheritance and lack of outstanding characteristics,combines modern design concepts,condenses the update strategy of the historical district signage system with cultural display,and designs the Fifth Avenue signage system in order to provide reference and ideas for the same type of design.