商业综合体中传统艺术介入的边缘化及应对策略——以广州20余座大型商业综合体为样本

Marginalization and Coping Strategies of Traditional Art Intervention in Commercial Complexes,Taking more than 20 Large Commercial Complexes in Guangzhou as Samples

文章基于对广州部分大型商业综合体的实地调查,揭示了当前艺术介入城市公共空间的现状和趋势,进而分析了导致传统艺术在商业综合体中日益边缘化的主要原因,最后对如何通过提升艺术传播力来促进传统和当代艺术融合发展提出了若干建议。

Based on a field survey of some large commercial complexes in Guangzhou,this article reveals the current situation and trends of art intervention in similar urban public spaces,and analyzes the main reasons for the increasing marginalization of traditional art in commercial complexes.As a consequence,several suggestions are proposed on how to promote the integration and development of traditional and contemporary art by enhancing the dissemination of art.