转文化视角下大运河非遗文创产品的设计符号学研究

Design Semiotics Research of Intangible Cultural Heritage Products of the Grand Canal from the Perspective of Transculturality

大运河非遗作为沿线居民在受运河塑造的社会文化体系中所孕育的璀璨明珠,在当代的生活中出现了意义脱节、生命失活的重要困境。当前面临着新一波的全球化进程,以中国视野为切口的转文化视角提供了一种区别于单一文化观的文化传播新模式,即在平等的互动互鉴中互相重塑及流变。文章以符号学在设计学科中演化的研究范式为路径,以电气化的家具产品为实践案例,尝试了转文化视角下大运河非遗转向当代生活场景的文创产品设计流变。

As a shining pearl in the social and cultural system shaped by the canal,the intangible cultural heritage of the Grand Canal has faced an important dilemma of disconnection of meaning and loss of life in contemporary life.In the face of a new wave of globalisation,a transcultural perspective with a Chinese perspective offers a new model of cultural communication that is different from a monocultural view,in which diverse cultures reinvent and transform each other in an equal interaction and mutual appreciation.Based on the research paradigm of the evolution of semiotics in the design discipline,this paper takes electrified furniture products as a practical case to try the design evolution of cultural and creative products from the perspective of transculturality to transform the Grand Canal intangible cultural heritage into the contemporary life scene.