基于数字化赋能视角的信息价值形成过程研究:以我国农村数字化转型为例

The Formation Process of Information Value from the Perspective of Digital Empowerment:Take Rural Digital Transformation as an Example

【目的/意义】党的二十大明确提出,要全面推进乡村振兴,坚持农业农村优先发展,加快建设农业强国。农业信息化过程中的信息价值实现,在较大程度上依赖于农村数字化转型。然而,现有研究主要聚焦于农村数字化转型与信息价值二元关系的定性讨论,未深入实证探讨二者之间的内在作用机制。【方法/过程】通过引入数字化赋能理论,本研究将农村数字化赋能划分为结构赋能、心理赋能和资源赋能三个维度,构建农村数字化转型促进农村数字化赋能,进而实现信息价值的过程模型。本研究面向全国农村乡镇地区居民进行抽样调研,收集的342份调查问卷数据,应用结构方程模型验证假设。【结果/结论】结果显示农村数字化转型对信息价值产生正向影响;农村数字化转型通过数字化赋能对信息价值产生间接影响。【创新/局限】基于乡村产业数字化“数实”融合的背景,本研究丰富数字化赋能理论,对信息价值实现机制提供理论支持,也有利于促进新时代新征程的乡村振兴。未来有待考虑农民信息素养等对数字化赋能与信息价值实现之间的影响。

【Purpose/significance】The 20th National Congress of the Communist Party of China proposed that we should comprehensively promote rural revitalization,adhere to the priority of agricultural and rural development,and accelerate the construction of agricultural power.The realization of information value in the process of agricultural informatization depends on rural digital transformation.However,the existing researches mainly focus on the qualitative discussion of the dual relationship between rural digital transformation and information value,without an in-depth empirical study of the internal mechanism between them.【Method/process】By introducing the theory of digital empowerment,this study divides rural digital empowerment into three dimensions:structural empowerment,psychological empowerment,and resource empowerment,and builds a process model of rural digital transformation promoting rural digital empowerment,to realize information value.The hypotheses were verified by the structural equation model through 342 questionnaire data collected from residents of rural and township areas throughout the country.【Result/conclusion】The results showed that rural digital transformation has a positive impact on information value.Rural digital transformation has an indirect impact on information value through digital empowerment.【Innovation/limitation】Based on the background of"digital and real"integration of rural industry digitalization,this paper enriches the theory of digital empowerment,provides theoretical support for the realization mechanism of information value,and promotes rural revitalization in the new era and new journey.In the future,the impact of farmers'information literacy on digital empowerment and the realization of information value needs to be considered.