零售企业终端物流配送优化的研究综述

Research Review on Optimization of Terminal Logistics Distribution in Retail Enterprises

随着新零售与零售4.0的发展,实体零售企业运用互联网技术,在大数据及人工智能等技术的支持下,改造升级企业的销售与流通过程,构建了线上线下相互引流、线上服务与线下体验相结合、现代物流深度融合的生态圈。在生态圈中,线上业务与线下体验要想做得好还需要终端物流(即“最后一公里”)配送服务能够满足消费者的需求。文章基于零售企业发展现状、零售企业终端物流发展现状,从终端物流成本、终端物流配送效率、终端物流配送路径优化等方面,对零售企业终端物流配送的优化进行综述,为后期终端物流配送优化研究奠定了基础。

With the development of new retail and retail 4.0,physical retail enterprises,supported by technologies such as big data and artificial intelligence,use internet technology to transform and upgrade the sales and circulation processes of enterprises,and build an ecosystem of online and offline mutual drainage,combination of online services and offline experiences,and deep integration of modern logistics.In the ecosystem,good online business and offline experience also require terminal logistics(i.e."the last kilometer")delivery services to meet the needs of consumers.Based on the current development status of retail enterprises and terminal logistics,this paper summarizes the optimization of terminal logistics distribution in retail enterprises from aspects such as terminal logistics cost,terminal logistics distribution efficiency,and terminal logistics distribution path optimization,laying a foundation for later research on terminal logistics distribution optimization.