新媒体语境下播音主持的语言艺术特征及优化策略

Artistic Characteristics and OptimizingSuggestions of Broadcasting&HostingLanguage in the Context of New Media

随着互联网信息技术的飞速发展,新媒体环境和语言环境都发生了巨大的变化,新媒体语境下的播音主持行业在迎来新的机遇的同时也面临着巨大的挑战。为了更好地适应新媒体语境的发展与变化,播音主持行业的人员应立足新媒体语境的特点,根据自身实际情况,对播音主持语言艺术进行创新。基于此,新媒体语境下播音主持人要直面挑战,把握机遇,不断优化语言艺术,呈现更好的节目以满足受众的需求。

With the rapid development of Internet information technology,great changes have taken place in the new media and language environment.Broadcasting&hosting industry in the context of new media is faced with great challenges while ushering in new opportunities.In order to better adapt to the development and changes of the new media,the relevant staff of the broadcasting&hosting industry should innovate the language art of broadcasting&hosting.They should meet the challenges and grasp the opportunities faced by broadcasting&hosting in the context of new media,to optimise and innovate broadcasting&hosting language,offering better programs and satisfy the audience.