文博展馆红色文化资源的文创转化与开发

Cultural and Creative Transformation and Development of Revolutionary Cultural Resources in Cultural Center and Museum

为顺应红色文化发展趋势的要求,红色文化的开发利用应实现多形式、多渠道的方向发展,因此作为红色文化集中性承载的红色文博展馆,必须紧跟红色文化的时代发展要求,加强自身打造和更新运营模式。文博展馆中红色文化资源传承创新利用的现代化策略之一是顺应当下主流价值观与审美意趣,实行文创转化,需在尊重和保护红色文化性质的基础上,佐以适度可行的创意实践,实现传承与创新的高效结合,促成红色文化与其文创产品的共同繁荣。红色文创凝聚红色文化精神,通过转译红色文化资源,传递红色文化体验,形成其文创转化与产品开发中的实践目标,同时要注重探寻红色文化的新时代呈现方式与文化体验模式,提升其文创转化与开发的策略。未来红色文博展馆的发展方向由传统的展陈列馆升级成为革命初心传承的物质、文化载体及教化场域,集文化展示、互动体验、交流销售等多种功能一体的综合性文化空间,以保证红色文化更大限度地保护开发与资源转化应用。

In order to comply with the requirements of the development trend of revolutionary culture,the development and utilization of revolutionary culture should become multiform、multi-channel and multi-channel.Therefore,as the main focus of revolutionary culture,the revolutionary cultural exhibition hall must keep up with the requirements of contemporary development to update its own creation and operation mode.One of the modernizing strategies in inheriting,creating and utilizing the resources of revolutionary culture in the cultural center and museum,is to transform the cultural creativity by following the main value of contemporary.Based on the respect and protection of revolutionary spirit,together with the appropriate and feasible innovated practice,the common prosperity of revolutionary culture and creative products will be achieved by the highly integration of inheritance and innovation.Revolutionary cultural and creative industry condenses the revolutionary spirit,transmit the revolutionary culture experience and resource,which could realize a target practice in revolutionary culture and products development.Meanwhile,paying more attention on the research about the revolutionary culture presentations and experience modes in a new era,promoting the creative culture transformation and development strategies,to let revolutionary culture and creative products be the inheritance of original intention,a culture carrier and educated field.In the future,the revolutionary exhibition hall will be upgraded into a revolutionary material cultural carrier and educational field,a comprehensive cultural space integrating cultural display,interactive experience,exchange and sales and other functions.