南昌万寿宫历史文化街区商业业态开发适宜度评价研究

Evaluation study on suitability of commercial format development in Nanchang Wanshougong Historical and Cultural Street Area

在消费水平逐渐提升的当下,商业功能的植入已成为历史文化街区改造与保护的基本手段,但在商业化开发过程中难免会导致发展模式趋同、商业业态相似的窘境。本文以南昌市万寿宫历史文化街区商业业态现状及社会媒体满意度评价为切入点,通过实地走访、问卷调查与大数据统计的方式对该历史文化街区商业业态的开发现状进行分析,对其商业发展模式和商业化程度进行适宜度评价,并对其商业业态开发的适宜度提出合理化意见和建议。

With the gradual improvement of consumption level,the implantation of commercial functions has become the basic means for the transformation and protection of historical and cultural districts,but in the process of commercial development,it will inevitably lead to the dilemma of convergence of development models and similar commercial formats.Taking the current situation of commercial formats and social media satisfaction evaluation of Wanshougong Historical and Cultural District in Nanchang as the case,this paper studies the development status of commercial formats in the historical and cultural district through field visits,questionnaire surveys and big data statistics,evaluates the suitability of the commercial development mode and commercialization degree of the historical and cultural district,and puts forward opinions and suggestions on the suitability of the commercial format development of the historical and cultural district.