大数据背景下公路货物运输平台经营模式分析

Analysis of Business Model of Road Cargo Transportation Platform under the Background of Big Data

公路运输凭借着驾驶员培训成本低、运输服务多样化、经济效益高等优势,在货物运输中扮演着重要的角色。大数据与公路货运平台相结合,可以提高货运平台的运作效率,但目前对大数据在货运平台上的应用研究,多侧重于大数据技术的应用,而缺乏其对货运平台经营模式影响的深入研究。文中探讨了公路货物运输平台在大数据背景下的发展现状、经营模式及存在的问题,并提出了相应的发展策略。

Road transportation plays an important role in cargo transportation due to its low driver training costs,diversified transportation services and high economic benefits.The combination of big data and road freight platform can improve the operational efficiency of freight platform,but the current research on the application of big data on freight platform mostly focuses on the application of big data technology,and lacks in-depth research on its impact on the business model of freight platform.This paper discusses the development status,business model and existing problems of road cargo transportation platform under the background of big data,and puts forward corresponding development strategies.