高等教育出版智慧化发展研究——以培生、麦格劳-希尔和圣智为例

A Study of the Smart Development of Higher Education Publishing−Taking Pearson,McGraw Hill and Cengage as the Cases

为贯彻智慧发展理念,推动高等教育出版智慧化,文章从高等教育出版智慧化的内涵出发,以培生、麦格劳-希尔、圣智为案例,分析高等教育出版智慧化发展模式,探讨高等教育出版智慧化发展路径。研究指出,高等教育出版智慧化的发展方向是智慧出版,高等教育出版智慧化的落脚点和价值追求是智慧教育。实现高等教育出版智慧化应以智慧理念为引领,优化重构高等教育出版业务;开发智能产品服务,面向教学活动全过程搭建智慧学习环境;更新传统教法学法,为适应自主学习需要创新智慧教学方法;突破已有框架限制,为多维度评价教学成果开展智慧教学评价。

In order to implement the concept of smart development and promote the smart development of higher education publishing,the article starts from the connotation of the smart development of higher education publishing,takes Pearson,McGraw Hill and Cengage as the cases,analyzes the modes of the smart development of higher education publishing,and explores the path of the smart development of higher education publishing.The study points out that the direction of the smart development of higher education publishing is smart publishing,and the landing point and value pursuit of the smart development of higher education publishing is smart education.Achieving the smart development of higher education publishing should be led by the smart concept to optimize and reconstruct the business of higher education publishing,develop the smart products and services and build a smart learning environment for the whole process of teaching and learning activities,update the traditional teaching and learning methods and innovate the smart teaching and learning methods adaptive to the needs of independent learning,and break through the limitations of the existing framework and carry out the smart teaching evaluation for the multi-dimensional evaluation of teaching results.