我国公共图书馆弹幕视频网络运营现状与优化策略分析——以Bilibili为例

Analysis on the Operation Status and Optimization Strategies of Bullet Screen Video of Public Libraries in China:Taking Bilibili as an Example

文章阐释了新媒体时代公共图书馆利用弹幕视频网站提供用户服务的重要性,并以哔哩哔哩弹幕视频网(B站)为例,采集获得42所已开通B站账号的公共图书馆,从账号基本情况、更新情况、内容主题、传播指数、弹幕词频五个方面进行统计分析。研究发现,目前我国公共图书馆B站视频运营存在的问题包括:账号开通率不高,区域分布不均衡;账号活跃度较低,视频更新频率较慢;视频选题较为单一,视频制作缺乏创意性;账号运营数据不佳,公共图书馆品牌影响力不足;用户参与度较低,视频吸引力不足。据此提出优化策略,以推动公共图书馆B站视频运营及相关服务的改进。

The article explains the importance of public libraries using bullet screen video to provide user services in the new media era,and takes the Bilibili as an example to collect and obtain 42 public libraries that have opened accounts in Bilibili,and makes statistical analysis from five aspects:basic account information,update frequency,content theme,propagation index(BVCI),and bullet screen word frequency.The study reveals several issues in the current operation of public libraries on Bilibili:low account activation rate with uneven regional distribution,low account activity and slow video update frequency,limited diversity in video topics and lack of creativity in video production,poor account operation data leading to insufficient brand influence of public libraries,and low user engagement due to inadequate video attractiveness.In light of these findings,optimization strategies are proposed.