融媒体视域下承德市红色文化传播的策略研究

Research on the Strategy of the Dissemination of Red Culture in Chengde City from the Perspective of Converged Media

红色文化是承德市重要的城市名片,也是承德市进行对外传播的重点。深入分析融媒体视域下承德市红色文化传播的主要内容,始终坚持马克思主义媒体观的理论指导,系统梳理红色文化传播的历史沿革,科学把握融媒体的内涵特点。在此基础上,全面探索承德市在融媒体时代中的处境与未来的发展道路。面对红色文化传播效果欠佳、传播内容不足、传播形式单一,以及价值认同困难的情况,承德市更应当创新传播内容、丰富传播形式,提升价值认同,切实增强传播的实效性。

Red culture is an important city card of Chengde City,and it is also the focus of Chengde City’s publicity.In-depth analysis of the main content of red culture’s dissemination from the perspective of converged media is needed,and relevant departments should always adhere to the theoretical guidance of Marxist view of media,systematically sort out the historical evolution of red culture,and scientifically grasp the characteristics of converged media.On this basis,this paper comprehensively explores the situation and future development path of Chengde City in the era of media convergence.In the face of the poor dissemination effect of red culture,insufficient content,single form,and difficulty in value recognition,Chengde City should innovate content of dissemination,enrich forms,enhance value recognition,and effectively enhance the effectiveness of dissemination.