新媒体直播电商下市场食品安全监管困境及对策

The Dilemma and Countermeasures of Food Safety Supervision in the Market Under the New Media Live Broadcast of E-Commerce

与短视频、图文、软文等推介方式相比,直播电商具有非常强的互动性和实时性,因此具有更大的流量吸引力,推介成功率更高,发展迅速。但通过电商交易的食品在安全方面存在着一定的困境,需要采取针对性的措施进行监管。本文主要分析新媒体直播电商下市场食品安全监管的困境,并提出相应的对策,希望能对相关专业人士有所帮助。

Compared with short video,graphic,soft text and other promotion methods,live e-commerce has very strong interactivity and real-time performance,so it has greater traffic attraction,higher promotion success rate and rapid development.However,there are certain difficulties in the safety of food traded through e-commerce,and targeted measures need to be taken for supervision.This paper mainly analyzes the dilemma of food safety supervision in the market under the new media live streaming e-commerce,and puts forward corresponding countermeasures,hoping to be helpful to relevant professionals.