直播带货对农产品产销路径影响研究

Study on the Impact of Livestream Marketing on the Production and Marketing Path of Agricultural Products

直播带货农产品作为一种新型的营销模式,在快速变革发展中不断成长壮大。互联网带动产业经济的高速发展,网红直播带货已经成为企业产品销售的重点增长渠道,农产品也不例外。但是相比其他直播带货的市场成熟度,农产品由于其特殊性,还存在一些不可避免的问题。本文基于乡村振兴政策在直播带货的热潮下,浅析了农产品直播带货今后的发展路径,以帮助更多的农户,农产品走出农村,销往全国,走向全世界。

As a new marketing model,live agricultural products with goods are growing and expanding in the rapid change and development.The Internet has driven the rapid development of the industrial economy,and online celebrities have become the key growth channels for enterprise product sales,and agricultural products are no exception.However,compared with the market maturity of other live products,there are still some inevitable problems due to its particularity.Based on the rural revitalization policy in the boom of live delivery of agricultural products,this paper analyzes the future development path of live delivery of agricultural products,in order to help more farmers and agricultural products out of the countryside,sold to the whole country,to the world.