基于“一带一路”倡议的福州品牌强市策略研究

Research on Fuzhou's Branding Strategy Based on the Belt and Road Initiative

“一带一路”倡议的提出和建设对当今及未来福州的城市发展和成为海上丝路经济带核心区是一个重大的机遇,如何抓住这个机遇,打造一个具有沿海特色的品牌强市,对福州的经贸效益提升和可持续发展起着重要作用。本文在城市品牌研究基础上,以福州为例,探讨“一带一路”倡议下的品牌强市建设策略,对福州品牌强市建设进行SWOT分析,提出有关建设福州品牌强市的策略。

The proposal and construction of the"the Belt and Road"master plan is a major opportunity for the urban development of Fuzhou today and in the future and for Fuzhou to become the core area of the Maritime Silk Road Economic Belt.How to seize this opportunity and create a strong brand city with coastal characteristics plays a central role in promoting economic and trade benefits and sustainable development of Fuzhou.Based on the city brand research,this paper takes Fuzhou as an example to discuss the strategy of building a strong brand city under the"the Belt and Road"plan,conduct a SWOT analysis of the construction of a strong brand city in Fuzhou,and propose strategies for building a strong brand city in Fuzhou.