新媒体时代高校思想政治教育工作探究

Research on the Reform of Ideological and Political Education in Colleges and Universities in the Era of New Media

新媒体作为一种新的传播方式,对人们的思想行为、价值观念以及生活方式都产生了很大的影响。新媒体时代传播内容的多元化、碎片化在一定程度上冲击了主流意识形态的中心地位。新媒体时代传播主体的大众化弱化了高校意识形态的话语权。同时,新媒体的出现丰富了高校思想政治教育的表现形式,为其改革提供了现实的可能性。通过掌握新媒体这一工具,高校思想政治教育能够有效符合客观实际发展的需要,促进高校思想政治教育改革。

As a new mode of communication,new media has exerted an immeasurable impact on people’thinking and behavior,values and lifestyles.The diversification and fragmentation of communication content in the new media era have impacted the centrality of mainstream ideology to a certain extent.The popularization of communication subjects in the new media era has weakened the discourse power of university ideology.At the same time,the emergence of new media has enriched the forms of expression of ideological and political education in universities,providing practical possibilities for its reform.By mastering the tool of new media,ideological and political education in colleges and universities can effectively meet the needs of objective and actual development and promote the reform of ideological and political education in colleges and universities.