网络新媒体的新型传播功能分析

Analysis of New Communication Function of Network New Media

网络新媒体是以互联网为传播渠道,以数字技术和网络通信技术为手段,能够实现信息传递、沟通和互动的一种新兴媒体形态。与传统媒体相比,网络新媒体具有传播速度即时化、传播方式多元化、传播范围全球化、传播内容个性化、传播效果数量化的特点。作为一种新兴媒体形态,网络新媒体能够实现信息传播、用户参与、社交互动、营销推广等新型传播功能。

Network new media is a new form of media that can realize information transmission,communication and interaction with the Internet as the communication channel and digital technology and network communication technology as the means.Compared with traditional media,network new media has the characteristics of instant communication speed,diversified communication methods,global communication scope,personalized communication content and quantifiable communication effect.As a new form of media,network new media can realize new communication functions such as information dissemination,user participation,social interaction,marketing and promotion.