基于用户体验的校园文化纪念品设计研究

Research on the Design of Campus Cultural Souvenirs Based on User Experience

文章从校园文化纪念品设计的角度出发,深入挖掘用户体验方法在校园文化纪念品设计上的潜力。通过针对在校学生以及离校的毕业生群体发放问卷的方式收集研究数据,再运用用户体验设计的本能、行为及反思层级方法,对校园文化元素进行有效抽取,论述引发校园文化纪念品情感价值共鸣的方法路径。最后总结出具体的操作流程与设计方法,建构出基于用户体验的校园文化纪念品的设计元素与用户体验层级映射流程图,并将其贯穿运用在中国澳门城市大学纪念品设计实践中。

This article mainly starts from the perspective of campus cultural souvenir design,and deeply explores the potential of user experience methods in the design of campus cultural souvenirs.Research data were collected by issuing questionnaires to current students and graduates,and then using the instinctive,behavioral and reflective hierarchical methods of user experience design to effectively extract campus cultural elements and discuss the factors that resonate with the emotional value of campus cultural souvenirs.method path.Finally,through practical design,the specific operating procedures and design methods were summarized,and a flow chart of design elements and user experience level mapping of campus cultural souvenirs based on user experience was constructed,and used throughout the souvenir design practice of City University of Macao.