近代广州国货运动中女性民族主义服饰消费观的构建

The Construction of Feminine Nationalist Views on Clothing Consumption in the Modern Guangzhou Domestic Goods Movement

文章以20世纪初蓬勃发展起来的广州国货运动为背景,基于广州市档案馆、广东省档案馆、广州市立中山图书馆等单位的馆藏文献对当时的女性服饰消费观进行研究。发现这一时期的消费文化与民族主义紧密相连,爱国主义从抽象的精神层面被牵引到具体的行为层面。而在这一场民族主义服饰消费观的构建过程中,广州政府机构、民间团体、企业商家等群体通过广告舆论、宣传活动、国货展览、实业发展、政策强制等一系列措施积极引导女性的国货消费行为,并在短期内取得了一定的成效。

spiritual level to a concrete behavioral level.In the process of constructing the nationalist clothing consumption concept,Guangzhou government agencies,civil society organizations,businesses and other groups actively guided women's domestic consumption behavior through a series of measures such as advertising public opinion,promotional activities,domestic product exhibitions,industrial development,and policy enforcement,and achieved certain results in the short term.