我国影视文化产品出口的现状及对策分析

Analysis on the Current Situation and Countermeasures of Chinese Film and Television Cultural Product Export

本文通过对我国影视文化产业现状进行分析研究,进而从影视文化产品的出口规模、出口产品结构、产品内容以及营销方式四个方面总结我国影视文化产业出口存在的问题,同时从政策、文化、营销、内容创新四个角度提出如何提高我国影视文化产业“走出去”的竞争力的建议,使得我国特有文化走进世界市场,得到世界人民的接受与认可。

This article analyzes and studies the current situation of China's film and television cultural industry,and summarizes the existing problems in China's film and television cultural industry exports from four aspects:export scale,export product structure,product content,and marketing methods.At the same time,it proposes suggestions on how to improve the competitiveness of China's film and television cultural industry in terms of policy,culture,marketing,and content innovation,Enable China's unique culture to enter the world market and gain acceptance and recognition from people around the world.