乡村振兴视阈下农村电子商务发展策略探析

Analysis of Development Strategies for Rural E-commerce from the Perspective of Rural Revitalization

近年来,农村电子商务助力乡村振兴已成为乡村振兴战略的重要支柱,农村电子商务为乡村振兴带来新的思路和发展模式,同时也面临新一轮的挑战。农村电子商务模式主要有遂昌模式、成县模式、通榆模式、沙集模式、清河模式。当前,农产品生产标准化水平不高、农村电商基础设施建设缺乏连续性、农村电商生态体系建设滞后、农村电商人才瓶颈问题凸显等阻碍了农村电商的发展。因此,本文提出未来应通过完善农村基础设施建设,强化农村电子商务高层次人才开发与引进政策,协调金融、财税和土地等对电子商务的优惠扶持力度,挖掘农村电商潜能,助力乡村振兴。

In recent years,rural e-commerce to boost rural revitalization has become an important pillar of the strategy of rural revitalization.Rural e-commerce provides new paths and development models for rural revitalization,but also faces new challenges.Rural e-commerce models mainly include the Suichang model,Chengxian model,Tongyu model,Shaji model and Qinghe model.Currently,the development of rural e-commerce is hindered by the low level of standardization of agricultural production,the lack of continuity of rural e-commerce infrastructure,the lagging construction of the rural e-commerce ecosystem,and the bottleneck of rural e-commerce talents,etc.Therefore,this paper proposes that,in the future,the potential of rural e-commerce should be tapped and rural revitalization should be facilitated by improving rural infrastructure construction,strengthening the policy of developing and introducing high-level rural e-commerce talents,and coordinating the preferential support for e-commerce in terms of finance,fiscal policy and taxation,and land.