社交媒体时代乡村女性博主的形象构建与传播策略研究

Research on the Image Construction and Communication Strategies of Rural Female Bloggers in the Era of Social Media

社交媒体的大众化让乡村女性的形象构建模式由传统的他塑方式向新媒体的自塑方式拓展,乡村女性博主成为建构乡村女性形象的重要力量。她们建构内容丰富、形象多元,但利益驱动导致同质化严重、形象失真等问题。基于此,乡村女性博主在社交媒体中的建构与传播策略,需要联合多方力量共同助力提高乡村女性博主媒介素养,引导建构符合主流的乡村女性形象,加大社交媒体平台监管力度,完善平台监管机制,落实平台监管责任,营造清朗的网络空间,让乡村女性平等享有数字发展成果,借社交媒体实现个人发展,共享数字红利,促进妇女事业长远的进步与发展。

With the popularization of social media,the image construction mode of rural women has expanded from the traditional way of self-shaping to the new media,and rural female bloggers have become an important force in the construction of some rural female images.The content of its image construction is rich and diverse,but the profit drive leads to serious homogenization,image distortion and other problems.Based on this,the construction and communication strategies of rural female bloggers in social media need to collaborate various forces to improve the media literacy of rural female bloggers,guide the construction of rural female images in line with the mainstream,strengthen the supervision of social media platforms,improve the platform supervision mechanism,implement the platform supervision responsibilities,in order to create a clean cyberspace,let rural women equally enjoy the fruits of digital development,achieve personal development through social media,share digital dividends,and promote the long-term progress and development of women's cause.