学术期刊论文移动阅读效果与体验研究--基于视频内容与文字内容的对比

Research on the Effect and Experience of Mobile Reading of Academic Journal Papers:Based on the Comparison of Video Content and Text Content

[目的/意义]了解大学生在移动端阅读学术论文的效果与体验,有助于优化学术期刊微信公众号建设、提升学术期刊微信公众号传播效果。[方法/过程]通过对照实验的方法对比用户在移动端观看学术论文讲解视频和学术论文原文的效果与体验。[结果/结论]阅读效果方面的差异主要体现在对论文主要结论的理解,以及对论文细节的记忆上;阅读体验方面的差异主要体现在阅读过程中对细节的注意,以及对论文的批判性思考。

[Purpose/Significance]Understanding the effect and experience of researchers in reading academic papers on mobile terminals will optimize the construction of academic journals’WeChat official account and improve the communication effect.[Method/Process]This paper compared the users’reading effect and experience in academic papers explanation videos and original texts on the mobile terminals through controlled experiments.[Result/Conclusion]The differences in reading effect are mainly manifested in the understanding of the main conclusions and the memory of the paper details.The differences in reading experience are mainly reflected in the attention to the paper details and critical thinking during the reading process.