RTAs框架下的数字知识产权规则能否促进数字内容贸易?

Can the RTAs'Digital Intellectual Property Rules Promote the Global Digital Content Trade?

文章对2008~2019年全球缔结的区域贸易协定(RTAs)中的数字知识产权规则进行全面盘点,并构建指标体系对每项协定的“数字知识产权规则深度指数”进行测算。借鉴联合国贸发会议的测算逻辑,文章对于全球30个出口经济体对53个进口经济体的双边数字内容贸易规模进行估算。在此基础上基于扩展的引力模型,文章针对RTAs框架下的数字知识产权规则对全球双边数字内容贸易的影响展开经验研究。研究发现:RTAs数字知识产权规则深度提升能显著促进双边数字内容贸易;不同类别的数字知识产权规则的影响存在异质性,“数字版权保护”和“数字商标权保护”条款能对双边数字内容贸易产生显著的促进作用,但“数字技术保护”和“数字知识产权执法”条款的影响不显著;数字知识产权规则对数字内容贸易的影响也存在行业差异,其中对数字游戏贸易的促进作用最大,数字图书贸易次之,数字视听贸易相对最小。

This paper makes a comprehensive analysis of the digital intellectual property rules in the regional Trade Agreements(RTAs)concluded from 2008 to 2019,and constructs an indicator system to measure the"digital intellectual property rule depth index"of each agreement.Based on the calculation logic of UNCTAD(2019),this paper estimates the bilateral digital content export trade of 30 exporting economies and 53 importing economies in the world.Based on the extended gravity model,this paper conducts an empirical study on the impact of digital intellectual property rules under the framework of RTAs on global bilateral digital content trade.The research finds that the in-depth improvement of RTAs digital intellectual property rules can significantly promote bilateral digital content trade.The impact of different types of digital intellectual property rules is heterogeneous.The"digital copyright protection"and"digital trademark protection"clauses can significantly promote bilateral digital content trade,but the"digital technology protection"and"digital intellectual property enforcement"clauses have no significant impact.There are also industry differences in the impact of digital intellectual property rules on digital content trade,with digital game trade playing the largest role in promoting,followed by digital book trade,and the impact on digital audio-visual trade being minimal.