电子商务视角下我国农村流通供应链的优化

On Optimizing Rural Circulation Supply Chain in China from the Perspective of E-Commerce

当前,纵观国内农村流通产业的进程和发展与农村生产实际需求的差距逐渐凸显。基于此,应当加快农村流通产业升级转型的推进。电子商务虽然是近些年才出现的一种产业,但其强劲的市场发展势头不可小觑,不仅带动了流通组织改变和调整运行模式,还极大地促进了流通组织间的协作和竞争,甚至引发了整个流通领域的变革。与此同时,农村流通供应链在电子商务时代,一方面,关系着农村流通的发展、三农问题的解决、整个农村经济的驱动,另一方面,从理论上为农村流通提供指导。基于此,从电子商务视角出发,探索优化农村流通供用链的路径刻不容缓。

Currently,there is a gradually prominent gap between current process and development situation in the rural circulation industry and the actual demand for rural production.Based on this,the rural circulation industry should accelerate the promotion of upgrading and transformation.Although e-commerce is an industry that has emerged in recent years,we cannot underestimate its strong market development momentum,which drives changes and adjustments in the operating mode of circulation organizations,greatly promotes cooperation and competition among circulation organizations,and even triggers changes in the entire circulation fi eld.In the era of e-commerce,rural circulation supply chain,which matters the development of rural circulation,the resolution of the three rural issues,and the driving force of the entire rural economy,can provide theoretical guidance for rural circulation.In this regard,it is urgent to explore and optimize the path of rural circulation supply chain from the perspective of e-commerce.