互联网使用对农户绿色生产技术采纳行为的影响——基于泊松模型的实证分析

The Impact of Internet Usage on Farmers’ Adoption of Green Production Technologies—Empirical Analysis Based on Poisson Model

基于泊松模型对互联网使用对农户绿色生产技术采纳行为的影响进行了实证研究。结果显示:互联网使用对农户的绿色技术接受行为有明显的促进作用;农户经营耕地面积越大、家庭收入越高,农户越有可能采纳绿色生产技术;相比于其他地区,平原更有利于农户实施绿色生产技术。得出以下政策启示:加强互联网技术的普及,促进不发达地区的使用率从而提高生产技术;根据不同群体的收入差异制定绿色农业生产技术的推广战略;政府要重视农村信息化建设并加大绿色生产技术的宣传力度。

Based on Poisson model,this paper conducts an empirical study on the impact of Internet use on farmers’green production technology adoption behavior.The results show that:Internet use has a significant role in promoting farmers’green technology acceptance behavior;the more mu farmers operate and the higher their household income,the more likely they are to adopt green production technologies;compared with other areas,the plain is more conducive to the implementation of green production technology by farmers.This paper draws the following policy implications:strengthen the popularization of internet technology,promote the utilization rate of underdeveloped areas and improve production technology;formulate the promotion strategy of green agricultural production technology according to the income difference of different groups;the government should attach importance to the construction of rural informatization and increase the publicity of green production technology.