中国当代文学期刊图案设计风貌的出版流变——以媒介迭代为视角

On the Evolution of Graphic Design of Contemporary Chinese Literary Journals:With the Perspective of Media Iteration

随着工业文明的不断发展推进,技术跃升推动了媒介迭代发展并获得应用,对大众传播产生了革命性的影响,同样体现在中国当代文学期刊的发展演进过程中。文学期刊作为一种传统的媒介形式,在大众传播媒介迭代的不同时期,表现出不同的特色,本文主要就其自身的包装设计展开考察。通过《十月》《收获》《当代》等具有代表性的文学期刊进行梳理考察,发现随着媒介传播环境变迁,期刊的封面等图案的出版发布也产生了系列“化学反应”。本文将大众媒介在当代中国的演进过程大致分为三个阶段,分别为纸质印刷时期、影视文化时期、数网融合时期,试图从三个阶段中选取具有代表性的片段,来探析中国当代文学期刊自身的图案设计风貌的出版流变轨迹,以探求其内在的演进逻辑。

With the development of industrial civilization,technological leaps have been pushing the iteration and application of media,which produces revolutionary effects on the mass communication.This also could be observed in the evolution of contemporary Chinese literary journals.As a traditional form of media,literary journals revealed different features in different periods of the iteration of the mass media.This article tries to investigate the graphic design of the journals.By studying some representative literary journals such as October,Harvest and Contemporary,it finds out that with the change of the media communication environment,the graphic design of the journals,such as the cover design,transformed accordingly.This article divides the evolution of contemporary Chinese mass media into three phases respectively of paper printing,film and television,and digital and internet technology integration.It chooses representative examples from the three phases and studies the trends of the evolution of the graphic design of contemporary Chinese literary journals,in order to find out the essential rule of the evolution.