好看 好懂 好记 好用——陈汉民先生标志设计准则研究

Good Looking,Easy to Understand,Easy to Remember,and Easy to Use:Research on Mr.Chen Hanmin's Logo Design Guidelines

文章围绕陈汉民先生毕生“为学、为事、为人”的事迹,采用理论与设计实践密切结合的方法,系统地研究了陈汉民先生提出的创新引领设计“好看、好懂、好记、好用”的准则。该准则精辟、简洁、深刻地揭示了标志设计创意、造型、审美、解读和使用等要点的理论基础。陈汉民先生“中国风、民族情、国际观”、“求变·求新·求实·求美”与“回头看、超前迈、快一步”的设计观与他的“四好准则”一脉相承,凝聚了他的心血与创新智慧,折射出先生的人品、艺品与理念,对探索设计创新之道、建设中华民族现代文明、促进设计及其教育的高质量发展有着重要的意义和启示。

The article revolves around Professor Chen Hanmin's lifelong part of achievements in"learning,serving,and being a person",and adopts a close combination of theory and design practice to systematically study the principle of"good-looking,easy to understand,easy to remember,and easy to use"proposed by Professor Chen Hanmin in innovative design.This guideline is insightful,concise,and profound,revealing the theoretical basis of key points in logo design,including creativity,styling,aesthetics,interpretation,and use.Mr.Chen Hanmin's design philosophy of"Chinese style,national sentiment,and international outlook","seeking change,novelty,reality,and beauty",and"looking back,taking the lead,and taking a quick step"are in line with his"Four Excellences Criteria",which embody Mr.Chen's hard work and innovative wisdom,reflect his character,art,and philosophy,and contribute to exploring the path of design innovation and building modern civilization of the Chinese nation Promoting the high-quality development of design and its education is of great significance and inspiration.