地域文化元素在湖南非遗文创产品包装中的应用探索

Exploration of the Application of Regional Cultural Elements in the Packaging of Cultural and Creative Products of Intangible Cultural Heritage in Hunan

文章以湖南省非遗文创产品包装设计为例,总结并分析地域文化元素在非遗文创产品包装中运用的方法。研究认为可以从地域文化的传统图案、地域景观、当地民俗故事中,通过设计和艺术的手法挖掘、提炼、重构之后,形成符合时代审美潮流的包装图形元素,以提升非遗文创产品包装设计的独特性;也可以从地域性传统建筑中提炼和借鉴其结构和组成方式,运用在包装的结构设计中增加使用包装的体验感。

This article takes the packaging design of Cultural and Creative Products of Intangible Cultural Heritage in Hunan as an example,to summarize and analyze the methods of applying regional cultural elements in the packaging of Cultural and Creative Products of Intangible Cultural Heritage.Research suggests that traditional patterns,regional landscapes,and local folk stories in regional culture can be excavated,refined,and reconstructed through design and artistic techniques to form packaging graphic elements that conform to the aesthetic trend of the times,in order to enhance the uniqueness of packaging design for Cultural and Creative Products of Intangible Cultural Heritage;It is also possible to extract and draw lessons from the structure and composition of regional traditional architecture,and apply it in the structural design of packaging to increase the experience of using packaging.