竹相关文创产品企业数字化经营的案例研究

A Case Study on Digital Management of Bamboo Related Cultural and Creative Product Enterprises

基于数字技术和数据要素赋能乡村振兴的大背景,以河南省“竹坞郡文化创意有限公司”为案例,对文创产品企业如何进行数字化经营进行研究。文章创新性地从大数据平台赋能、电商平台赋能和数字化商业模式3方面切入,提出要从“互联网+”赋能的角度创新竹相关文创产品生产与营销,借助新媒体工具建立地域性产品品牌、传递产品质量信息、开发多维营销渠道和重构消费场景等建议。研究结论有助于充分弘扬传统竹文化,“以竹代塑”,助力乡村振兴。

Based on the background of empowering rural revitalization with digital technology and data elements,this study takes"Zhuwu County Cultural and Creative Co.,Ltd."in Henan Province as a case study to study how cultural and creative product enterprises carry out digital management.The article innovatively cuts people from three aspects:big data platform empowerment,e-commerce platform empowerment and digital business model,and proposes to innovate the production and marketing of bamboo related cultural and creative products from the perspective of"Internet plus"empowerment,establish regional product brands,transmit product quality information,develop multi-dimensional marketing channels and reconstruct consumption scenarios with the help of new media tools.The research conclusion is helpful in fully promoting traditional bamboo culture,"using bamboo as a substitute for shaping",and assisting in rural revitalization.