摘要
畜牧养殖业和水产养殖业的发展壮大给饲料企业带来了巨大的商机。但在饲料产品的生产加工和市场营销环节存在投入产出比不高的问题。究其原因,还在于饲料企业没有对市场和客户进行科学分析,使得生产和销售的饲料产品脱离市场需求。为此,文章对国内饲料产品的市场形势进行分析,并提出针对性的STP策略,希望能帮助饲料企业了解各个细分市场的特点,从而制定和调整营销组合策略,解决饲料产品滞销和经济效益不高的问题。
The development and growth of animal husbandry and aquaculture have brought huge business opportunities to feed enterprises.However,there is a problem of low input-output ratio in the production,processing,and marketing of feed products.The reason for this is also that feed companies have not conducted scientific analysis of the market and customers,resulting in the production and sales of feed products being disconnected from market demand.Therefore,this paper analyzes the market situation of domestic feed products and puts forward targeted STP strategies,hoping to help feed enterprises understand the characteristics of each market segment,so as to formulate and adjust marketing mix strategies,and solve the problem of unsalable feed products and low economic benefits.
作者
周伟
ZHOU Wei(Chongqing Creation Vocational College,Chongqing 402160,China)
出处
《中国饲料》
北大核心
2023年第20期190-193,共4页
China Feed
基金
重庆市教育委员会科学技术研究计划2020科技项目资助项目(20SKGH337)。
关键词
饲料产品
市场形势
STP策略
市场营销
feed products
market situation
STP strategy
marketing management
