大数据时代饲料产品网络电商精准营销策略研究

Research on precise marketing strategy of online e-commerce of feed products in the era of big data

在大数据时代,互联网与各行各业间的联系越发紧密,进而催生了“互联网+”的新业态,其中就包括“互联网+饲料”。特别是在我国大力引导和相关政策扶持农业电商发展的背景下,农业产业的电商规模在不断扩大,网络电商呈现蓬勃发展的势头,越来越多的饲料企业开始探索线上运营新模式。运营模式的改变给饲料企业的营销管理提出了更高的要求,要想借助电商品牌战略扩大市场份额就必须要实施精准营销策略。为此,本文对饲料产品网络电商精准营销的优势进行分析,并根据其中的难点问题制定精准营销策略,帮助饲料企业从传统营销模式向网络营销模式的转型。

In the era of big data,the connection between the Internet and all walks of life has become more and more close,which has led to the birth of new business forms of “Internet plus”,including “Internet+feed”.Especially in the background of China's efforts to guide and support the development of agricultural e-commerce,the scale of e-commerce in the agricultural industry is constantly expanding,and online e-commerce is showing a momentum of vigorous development.More and more feed enterprises are beginning to explore new modes of online operation.The change of operation mode puts forward higher requirements for the marketing management of feed enterprises.To expand market share with the help of e-commerce brand strategy,we must implement precision marketing strategy.For this reason,this paper analyzes the advantages of precision marketing of online e-commerce of feed products,and formulates strategies for precision marketing according to the difficulties in order to help feed enterprises accelerate the transformation from traditional marketing mode to online marketing mode.